让全球游客买得爽、玩得深、带得走！打造国际消费中心，上海市政协委员开出“深层菜单”

Core Viewpoint - Shanghai is experiencing a vibrant consumer atmosphere during the Spring Festival, reflecting its status as an international consumption center, with projected inbound tourists exceeding 6 million and retail sales reaching 1.85 trillion yuan in 2024 [1] Group 1: Consumer Trends and Strategies - The Shanghai government aims to enhance consumption significantly by 2026, focusing on inbound tourism, tax refunds, and cross-border payment facilitation to unlock consumer potential [3] - The integration of cultural, tourism, commerce, and sports events is proposed to create a new consumption ecosystem, addressing the fragmentation in current offerings [3][4] - Recommendations include establishing a leadership group for the integration of cultural and commercial events, promoting immersive experiences rather than just transactional interactions [4] Group 2: Digital Empowerment and Experience Enhancement - Digital tools are essential for enhancing consumer experiences, with suggestions to upgrade the "Shanghai Small Tour" app to include AI guides and multilingual services [5] - The focus is on creating spaces that offer emotional value and cultural immersion, encouraging visitors to engage with Shanghai's unique lifestyle [5] Group 3: Tax Refunds and International Consumer Engagement - The convenience of tax refunds is critical for retaining international consumers, with plans to increase refund points from over 600 to 1,000 by 2025 and to over 3,000 by 2027 [7] - Suggestions include clustering tax refund points near popular tourist areas and introducing mobile refund services to enhance accessibility [7] Group 4: Quality and Service Improvement - The emphasis is on moving away from price competition to focus on quality and service, with a call for a certification system for quality products and services in Shanghai [9] - The need for better integration of digital payment systems for international visitors is highlighted, suggesting partnerships with payment platforms to simplify transactions for newcomers [9][10] Group 5: Revitalizing Traditional Brands - The potential of Shanghai's "old brands" is recognized, with a focus on enhancing their appeal through improved packaging, service, and cultural storytelling [12] - Recommendations include creating immersive experiences that combine culture and technology, such as AI interactions and cultural workshops, to attract younger consumers and tourists [12][13] - Establishing a system for city-themed souvenirs and promoting traditional products as cultural ambassadors for Shanghai is proposed [13]