NIKE(US:NKE) Guan Cha Zhe Wang·2026-02-04 11:04Core Viewpoint - Nike is repositioning its All Conditions Gear (ACG) brand to focus on professional outdoor performance, targeting outdoor athletes and communities [1] Group 1: Brand Repositioning - ACG will concentrate on three main areas: trail running, hiking, and outdoor exploration [1] - The product lineup will include specialized trail running shoes and functional outdoor apparel, such as the flagship ACG Ultrafly trail running shoes and the ACG Zegama trail running shoes [1] - Additional products will cater to specific athletic scenarios, including the ACG Radical AirFlow racing top and the ACG Lava Loft down jacket [1] Group 2: Integration and Support - The Nike Trail series will be fully integrated into the ACG brand to provide innovative gear for various outdoor athletes [1] - ACG aims to serve athletes of different skill levels and intensities [1] Group 3: Store Launch - The first ACG brand store, ACG Base Camp, is set to open in February this year in Sanlitun Taikooli, Beijing [1] - Scott LeClair, ACG's Global Vice President and General Manager, stated that ACG will build on its historical foundation to shape the future of outdoor sports and explore new areas [1]