今世缘预警“史上最冷春节”：白酒消费或延续缓慢恢复态势

Core Viewpoint - The company anticipates the most significant pressure on its financial statements will occur in the first quarter due to a high comparison base from the previous year, with improvements expected starting in the second quarter as the year-on-year base decreases [2] Group 1: Market Outlook - The company notes that the Spring Festival this year is delayed by 19 days compared to last year, and consumer confidence among channel and terminal merchants remains low, indicating a cautious market sentiment [2] - The company prepares for a potentially "coldest Spring Festival" in history, expecting overall consumption to continue the slow recovery trend observed since the fourth quarter of last year [2] - The company is actively preparing for the Spring Festival with smooth progress in channel terminal contracts and ongoing online and offline promotional activities [2] Group 2: Inventory and Sales Strategy - The company has implemented reasonable inventory control measures to maintain a balance between volume and price, aiming for overall sales during the Spring Festival to meet expectations, albeit at a lower level compared to the same period last year [2] - The company observes that the performance of the Jiangsu province's liquor market in 2025 reflects the industry's overall situation, with all price segments experiencing some pressure, but with structural differences [2] - The company expects that during the Spring Festival, the performance across various price segments may improve compared to the fourth quarter of last year due to concentrated consumption [2]