Core Viewpoint - Oriental Selection (01797) has seen a significant stock price increase of over 6% in the afternoon, with a cumulative rise of nearly 40% following the release of its interim results for the period ending November 25, 2025 [1] Financial Performance - The company reported total revenue of 2.3 billion yuan, representing a year-on-year growth of 5.7% [1] - Profit attributable to owners reached 239 million yuan, marking a turnaround from a loss to profit [1] - Gross profit for the period was 841.6 million yuan, reflecting a year-on-year increase of 14.5% [1] Strategic Initiatives - The company is actively pursuing a multi-live room and multi-anchor strategy, which is expected to enhance its operational performance [1] - There is a continuous development of high-margin self-operated products, contributing to improved gross margins [1] - The company possesses a content advantage in the GEO marketing environment, which is anticipated to support further growth [1] Analyst Sentiment - Shenwan Hongyuan has expressed a positive outlook on the company, indicating that it has overcome operational challenges [1] - Daiwa has upgraded its view on the company post-earnings, highlighting the successful development of its own brand and a structural reduction in operating costs [1] - The opening of non-Douyin channels is seen as a significant opportunity for revenue growth, improving the risk-return profile of the stock [1]
东方甄选午后涨超6% 绩后累涨近四成 大和称公司已度过营运难关