暗示抗炎功效、借医生形象背书，女性私护凝胶宣传乱象多

Core Viewpoint - The investigation reveals that many women's intimate care gel products on e-commerce platforms make misleading claims about their effectiveness, often violating advertising regulations and using inappropriate marketing tactics to exploit consumer anxiety [2][4][31]. Group 1: Product Claims and Standards - Many intimate care gels are marketed with claims of high efficacy, such as "99.9% antibacterial rate" and benefits for conditions like dryness and odor, despite being classified primarily as daily hygiene products rather than medical treatments [4][23]. - A significant number of these products are not registered as pharmaceuticals or medical devices, and their claims often lack scientific backing [4][11]. - The products are often promoted as suitable for long-term use, which may not align with medical advice regarding vaginal health [30][31]. Group 2: Marketing Tactics - Some products utilize age-related anxiety and objectification of women in their marketing, employing vague language and pseudo-scientific concepts to mislead consumers [2][31][33]. - The use of medical professionals' images without consent to endorse products is a common tactic, which raises ethical and legal concerns regarding the infringement of personal rights [16][21]. - Marketing strategies often include exaggerated claims about product effectiveness, which can mislead consumers into believing they are necessary for maintaining intimate health [31][34]. Group 3: Regulatory and Ethical Concerns - The advertising of these products frequently violates Chinese advertising laws, which prohibit non-medical products from implying therapeutic effects [13][34]. - The low cost of legal penalties for false advertising encourages companies to continue these practices, as the potential profits outweigh the risks [34]. - Experts emphasize that the marketing of these products often undermines women's dignity and misleads them about their health needs, constituting a form of consumer fraud [33][34].