漫步者(002351.SZ)：在保留以前区域独家总经销商制的基础上，继续开拓线上直营渠道

Core Viewpoint - The company is actively expanding its overseas market presence by enhancing its online direct sales channels and leveraging social media platforms to increase brand awareness among international users [1] Group 1: Overseas Market Operations - The company continues to maintain its previous exclusive distributor model while also developing online direct sales channels [1] - The company is increasing its influence on international e-commerce platforms such as Amazon, Rakuten, LAZADA, and SHOPEE [1] - The company is utilizing social media platforms like Instagram, YouTube, and Facebook to expand its brand presence among overseas users [1] Group 2: Brand Promotion Strategies - The company has partnered with popular local celebrities, such as Pond Naravit from Thailand and the well-known Japanese actor Yamazaki Kento, to implement a dual-line endorsement strategy targeting core Asian markets [1] Group 3: Sales Performance - In the first half of 2025, the company's export sales revenue increased by 14.3% year-on-year [1] - The proportion of export revenue in total revenue rose from 21.5% at the end of 2024 to 22.9% [1] - Since the second half of the year, with the arrival of the overseas market peak season, revenue has continued to grow rapidly [1]