EDIFIER(SZ:002351) Ge Long Hui·2026-02-05 07:21Core Viewpoint - The company is actively expanding its overseas market presence by enhancing its online direct sales channels and leveraging social media platforms to increase brand awareness among international users [1] Group 1: Overseas Market Operations - The company continues to maintain its previous exclusive distributor model while also developing online direct sales channels [1] - The company is increasing its influence on international e-commerce platforms such as Amazon, Rakuten, LAZADA, and SHOPEE [1] - The company is utilizing social media platforms like Instagram, YouTube, and Facebook to expand its brand presence among overseas users [1] Group 2: Strategic Partnerships - The company has partnered with popular local celebrities, such as Pond Naravit in Thailand and Yamazaki Kento in Japan, to implement a dual endorsement strategy targeting key Asian markets [1] Group 3: Financial Performance - In the first half of 2025, the company's export sales revenue increased by 14.3% year-on-year [1] - The proportion of export revenue to total revenue rose from 21.5% at the end of 2024 to 22.9% [1] - The company expects continued rapid revenue growth as the overseas market enters its peak season in the second half of the year [1]