BIDU(US:BIDU) Sou Hu Cai Jing·2026-02-05 11:31Core Insights - The report highlights the success of Douyin's public course platform, which has attracted over 145 million users and recorded 760 million views since its launch in August 2025 [1][9] - AI-related courses are the most popular, with six out of the top ten courses focusing on AI and computer science [2][3] - The platform has introduced features like "Ask AI" and "Listen to Douyin," enhancing user engagement and learning convenience [10][12] Group 1: User Engagement and Course Popularity - Douyin's public course platform has partnered with over 100 universities, offering more than 1,800 courses, including exam preparation classes, which have gained significant traction [1][9] - The most viewed course, "Introduction to Python Programming," has over 26 million views, indicating a strong interest in computer science [2][3] - The platform's deep user engagement is evident, with users in cities like Beijing, Shanghai, and Xi'an spending over 200 hours on courses [1][14] Group 2: Course Diversity and Learning Trends - The platform covers 14 academic disciplines, with AI and computer science being the most popular fields [2][3] - Classic courses, such as "Ordinary Physics" and "Chinese Culture Master Class," continue to attract new audiences, showcasing the enduring appeal of traditional education [4][6] - The report notes a significant increase in exam preparation courses, with over 1,000 new classes added and 720,000 users engaging with them [9] Group 3: Technological Innovations - The "Ask AI" feature allows users to interact with course content in real-time, enhancing the learning experience [10] - The "Listen to Douyin" feature enables background playback, allowing users to learn while multitasking, which has proven popular among users [12] - The platform's innovative approach to knowledge dissemination is reshaping learning experiences and promoting lifelong learning [17]