“顺丰速孕”碰瓷“顺丰速运”？法院判赔20万

Group 1 - The Guangzhou Intellectual Property Court ruled that "SF Express" is a well-known trademark and that the defendant's product "SF Speed Pregnancy" infringes on this trademark by diluting its distinctiveness and damaging its brand reputation [1][6] - The court found that the design of the "SF Speed Pregnancy" sticker closely resembles the "SF Express" trademark, retaining the "SF" letters and "EXPRESS" English label while only changing the core Chinese character from "运" to "孕," which could confuse consumers [1][6] - The court emphasized that the use of the term "速孕" is a humorous expression that undermines the serious nature of the logistics brand, creating a vulgar atmosphere in public spaces and violating public order and morals [6][7] Group 2 - The court ordered the defendant to compensate the plaintiff for economic losses and other expenses totaling 200,000 yuan and to publish a statement in the media to eliminate the negative impact [6] - The case highlights the dual boundaries of protection for well-known trademarks, prohibiting not only traditional infringement that confuses the source of goods but also actions that weaken trademark distinctiveness and damage brand reputation [7]