GREE(SZ:000651) Ren Min Ri Bao·2026-02-05 22:04Core Viewpoint - Gree Electric Appliances is expanding from its core air conditioning business into industrial machinery and semiconductor industries, emphasizing the importance of high-quality products and a commitment to innovation and integrity in business practices [2][10]. Group 1: Company Development and Philosophy - Gree Electric's chairman, Dong Mingzhu, has been with the company for 36 years, highlighting the importance of commitment and responsibility in various roles within the organization [3]. - The company has shifted its sales model from "goods first, payment later" to "payment first, goods later," improving internal management and trust among distributors [4][5]. - Gree Electric emphasizes the need for a unified value system within the team to enhance product quality and ensure mutual benefits for consumers, shareholders, and partners [4]. Group 2: Quality and Innovation - The company is focused on using market feedback to drive improvements in product quality, asserting that only high-quality products can sustain market presence [6]. - Gree Electric has established a quality control system and is committed to continuous learning and innovation to enhance its technological capabilities [8]. - The company has made significant strides in the semiconductor sector, particularly in silicon carbide chips, and is continuously upgrading its technology [11]. Group 3: Market Position and Strategy - Gree Electric aims to maintain its competitive edge by investing in high-precision manufacturing equipment, moving away from reliance on imported machinery [10]. - The company is transitioning into a comprehensive technology-driven industrial group, with plans for 100% self-owned brand sales in international markets [17]. - Gree Electric is committed to delivering quality products despite market pressures and price wars, emphasizing the importance of brand integrity and consumer responsibility [18].