TINGYI(HK:00322) 3 6 Ke·2026-02-06 02:32Core Viewpoint - Master Kong has launched a new product called "Ice Tea ENERGY" on Douyin, targeting the energy drink market, achieving sales of 22,000 boxes within a week of its release [1][11]. Product Overview - Ice Tea ENERGY incorporates functional ingredients while retaining classic iced tea components, including goji berries and other herbal ingredients [5][16]. - The product contains over 200 mg of caffeine per liter, which is five times the national standard for tea beverages [20][31]. Market Positioning - The product is marketed as a "new type of energy drink," differentiating itself from traditional energy drinks by maintaining the classic iced tea flavor [26][28]. - The promotional materials emphasize its suitability for activities like night shifts and gaming, aligning with traditional energy drink consumption scenarios [23][25]. Consumer Reception - Initial consumer feedback indicates that while the flavor is similar to classic iced tea, some find it less sweet compared to other energy drinks [13][31]. - The product has received 519 reviews on Douyin, reflecting a mix of opinions on taste and effectiveness [11][13]. Industry Context - The energy drink market in China is projected to reach a total sales volume of 111.4 billion yuan in 2024, accounting for 66.9% of the functional beverage market [36]. - Other brands, such as Coca-Cola, have attempted similar product launches but faced challenges in market positioning and consumer acceptance [33][35].