“顺丰速孕”无底线擦边不是幽默表达

Core Viewpoint - The Guangzhou Intellectual Property Court ruled that "Shunfeng Suyun" infringed on the trademark rights of the well-known brand "Shunfeng Express," leading to a compensation of 200,000 yuan for damages and other costs [2][3] Group 1: Legal Ruling - The court recognized "Shunfeng Express" as a famous trademark and determined that the "Shunfeng Suyun" vehicle stickers weakened the trademark's distinct characteristics and harmed its reputation [2] - The ruling mandates the defendant to pay a total of 200,000 yuan in damages and publish a statement in the media to mitigate negative impacts [2] Group 2: Public Reaction and Implications - There has been significant public backlash against the "Shunfeng Suyun" stickers, with many netizens expressing discontent on social media, indicating a broader societal rejection of such lowbrow humor [2] - The case serves as a warning against the increasing trend of using homophonic puns in marketing, emphasizing that such tactics should not cross legal boundaries or disrespect societal norms [2][3] Group 3: Brand Protection - The ruling sends a clear message that humor and creativity in marketing must have limits, and companies should be vigilant in protecting their brand integrity through legal means [3] - Businesses facing similar issues are encouraged to strengthen their brand protection awareness and utilize legal tools to maintain their reputation against such marketing tactics [3]