Core Viewpoint - Chery Automobile is undergoing a dual transformation towards globalization and intelligence, with a clear equity structure and strategic partnerships driving its growth in the new energy and export markets [1][2]. Group 1: Company Overview - Chery Automobile, established in 1997, initially entered the mainstream and entry-level passenger car market with models like Fengyun and QQ, and is now focusing on global and intelligent development [1]. - The company operates under a governance structure that balances state-owned capital, strategic investors, and management equity, ensuring no direct interference from state capital in operations [1]. - Chery's financial performance is improving due to the scaling delivery of its new energy brands, including Fengyun, Shanhai, Xingjiyuan, iCAR, and Zhijie, alongside continuous growth in overseas revenue [1]. Group 2: Export Strategy - Chery's export strategy has evolved from focusing on developing markets to key single markets like Russia, and now expanding into Europe [2]. - The Tiggo series is central to Chery's export products, with a parallel offering of internal combustion engine (ICE) and plug-in hybrid electric vehicle (PHEV) models to cater to different regional markets [2]. - The company employs a localized approach in its overseas operations, utilizing a dealer authorization system and establishing local subsidiaries in certain countries, while adopting a multi-regional KD assembly model for manufacturing [2]. Group 3: Technological Development - Chery plans to integrate its subsidiaries, including Lion Technology and Dazhuo Intelligence, by 2025 to streamline its R&D efforts [3]. - The company is pursuing a "self-research + cooperation" dual-track strategy, leveraging its own R&D capabilities alongside partnerships with leading technology firms like Huawei and Horizon [3]. - Chery's vehicle platform system consists of both traditional fuel and new energy platforms, structured by price range and technology path [3]. Group 4: Financial Projections - Chery's projected net profits for 2025, 2026, and 2027 are expected to be 18.4 billion, 21.1 billion, and 25.4 billion yuan respectively [3]. - The company is compared to other publicly listed automotive firms, with expected price-to-earnings (PE) ratios of 14, 11, and 8 for the years 2025 to 2027 [3]. - Given the strong momentum in new energy development and stable export positioning, Chery is anticipated to command a higher valuation, with an initial "buy" rating assigned [3].
奇瑞汽车(09973.HK)：深耕出海 多品牌协同拓展增长边界