视线｜希望田野更有活力

Core Insights - The rapid development of rural e-commerce in China has established a three-tier electronic commerce service and logistics distribution system at the county, township, and village levels, significantly contributing to farmers' income and rural consumption [1] Group 1: Rural E-commerce Development - By 2025, the national rural online retail sales are expected to grow by 6.7% year-on-year, while agricultural product online retail sales are projected to increase by 9.9% year-on-year [1] - The integration of logistics and e-commerce has made rural life more convenient, allowing for better quality of life and increased economic activity in rural areas [1] Group 2: Case Study - Inner Mongolia - In Inner Mongolia, a new model combining passenger and freight transport has been implemented, allowing rural residents to receive packages directly in their villages, thus reducing the need for long-distance travel [3] - The collaboration between postal services and local bus companies has led to a significant increase in delivery efficiency, with an average of 4,000 packages being transported daily across seven townships and 94 villages by the end of 2025 [4] Group 3: Case Study - Liaoning - In Liaoning, rural supermarkets have become package collection points, enhancing the convenience of e-commerce for local residents and increasing the number of elderly individuals engaging in online shopping [5][6] - The integration of package delivery services with local businesses has resulted in a 30% increase in revenue for rural supermarkets [6] Group 4: Case Study - Shanxi - In Shanxi, live-streaming e-commerce has significantly boosted the income of local fruit farmers, with one farmer reporting sales exceeding 30,000 yuan in a single day through live broadcasts [7][8] - The county has developed over 1,000 e-commerce enterprises, creating employment for over 60,000 people, and has implemented logistics subsidies to reduce shipping costs for local farmers [9][10] - By 2025, the e-commerce sales of agricultural products in Shanxi are expected to reach 2.5 billion yuan, with live-streaming sales accounting for 25% of this figure [10]