春菜、家味年菜、高端海鲜热销，生鲜平台年货消费迎爆发期

Core Insights - The Chinese New Year shopping season is experiencing a surge in demand for traditional goods, with platforms like Dingdong Maicai and Hema introducing a variety of products to meet consumer needs [1][2] Group 1: Consumer Trends - The week leading up to the Chinese New Year has seen explosive growth in demand for seasonal products, including year-end dishes, seafood, dumplings, and decorative items [1] - Dingdong Maicai has launched over 70 types of New Year dishes in Beijing, focusing on a "home flavor" series [1] - Hema has introduced new imported fruits, including Tessa apples from the Netherlands, and has expanded its offerings with low-sugar Belgian chocolate gift boxes [2] Group 2: Sales Performance - Dingdong Maicai's sales during the New Year festival in Beijing have increased by 48% year-on-year, with strong performance in categories such as fruits, dairy, and meat [2] - Hema reports that its Tasmanian salmon is the highest-selling seafood item during the New Year, becoming a staple for many consumers' festive meals [2] Group 3: Operational Strategies - To address past challenges of "difficult vegetable purchases and slow deliveries" during the New Year, multiple fresh food platforms have initiated holiday guarantee plans [2] - Dingdong Maicai has confirmed that over 70% of its frontline staff will remain on duty during the holiday to ensure stable delivery capacity [2]