易烊千玺成为千问品牌全球代言人，此前千问送出免单卡，仅9小时完成1000万AI订单

Group 1 - The core announcement is that Yi Yang Qianxi has become the global ambassador for the Qianwen brand, marking a new partnership for the brand as it enters the new year [1][3] - The AI application "Qianwen" has launched a significant promotional campaign for the Spring Festival, with a total investment of 30 billion yuan for its "Spring Festival Treat Plan" [5] - The promotional activities have led to a surge in user engagement, with over 10 million AI orders placed on the Qianwen app within just 9 hours of its launch [8] Group 2 - The Qianwen app has extended the validity of its promotional cards to February 28, allowing users to purchase not only beverages but also groceries from major retail chains [10] - The competitive landscape for the Spring Festival has intensified, with major tech companies like Tencent, Alibaba, Baidu, and ByteDance collectively investing over 4.5 billion yuan in cash red envelopes for user engagement [5]