赛力斯“断舍离”

Core Viewpoint - Seres is attempting to clarify its market positioning by spinning off its budget electric vehicle brand, Blue Electric, into a separate company, thereby enhancing its high-end label in the capital market [1][2]. Group 1: Company Strategy - On February 9, Seres announced a cooperation agreement with the Shapingba District government in Chongqing to establish a new independent company by spinning off assets related to its electric vehicle brand, Blue Electric [1]. - The new company's ownership structure reveals that the Shapingba District government will hold approximately 33.5%, while Seres and its designated entities will hold about 32%, with an employee stock ownership plan accounting for 16% [1]. - This move allows Seres to transition from a controlling shareholder to a minority shareholder, effectively "off-balance-sheet" for Blue Electric [1]. Group 2: Financial Performance - Blue Electric, launched in March 2023, targets the budget market segment priced between 100,000 to 150,000 yuan, but has not been reported as a separate division in Seres' financial statements [2]. - In the first half of 2025, the sales figures for the Aito series reached approximately 152,000 units, while Blue Electric only sold about 20,000 units, highlighting a significant performance gap [2]. - Seres' gross margin reached a historical high of 28.93% in the first half of 2025, driven by the high average selling prices of the Aito models, while Blue Electric is likely operating at a loss or minimal profit due to intense price competition [2]. Group 3: Market Challenges - The electric vehicle market is experiencing intense competition, particularly in the low-price segment, which is suppressing the valuation of listed companies [3]. - Seres has seen a dramatic increase in sales expenses, rising from 4 billion yuan in 2022 to 18.1 billion yuan in 2024, with sales expenses accounting for nearly one-third of revenue in the first half of 2025 [3]. - Concerns about Seres' independence and long-term value have persisted, with over 75 billion yuan paid to Huawei from 2022 to the first half of 2025, representing over 30% of total procurement [3]. Group 4: Future Outlook - The spin-off of Blue Electric is viewed as a resource reallocation strategy, allowing Seres to focus on core technology research and strategic planning amid increasing internal competition within Huawei's ecosystem [4]. - Seres has established a production base in Indonesia with an annual capacity of about 20,000 units, but the utilization rate was only 4% in the first half of 2025, indicating challenges in converting brand potential into actual sales [4]. - The company is also venturing into the "mobile intelligent body" sector, with the establishment of a new subsidiary focused on smart robotics and AI model development [5]. Group 5: Innovation and Growth - The appointment of a key executive responsible for developing a super-range extension system as the legal representative of the new company signals Seres' intent to leverage its hardware and software capabilities in the next generation of smart terminals [5]. - Seres is actively collaborating with institutions like ByteDance and Beihang University, and is intensively recruiting in the field of embodied intelligent models, aiming to transition beyond mere vehicle manufacturing [5]. - The ability of Seres to independently achieve global delivery and breakthroughs in embodied intelligence, without Huawei's direct support, will be crucial for its future market valuation [5].