TENCENT(HK:00700) Sou Hu Cai Jing·2026-02-09 11:38Core Insights - Tencent's Silver Age Service Base has launched a public welfare event themed "Celebrate the New Year Together," focusing on using AI and digital technology to address the online challenges faced by the elderly, aiming to bridge the digital divide and ensure digital safety during the Spring Festival [1][9] Group 1: Event Overview - The event features four core activities designed to meet the digital learning and New Year needs of the elderly, including on-site visits to the service base, hands-on AI tool training, and a themed garden party that integrates anti-fraud knowledge and digital skills [2][5] - Participants were awarded the title of "Experience Officer" to encourage active engagement in digital life and provide feedback for continuous improvement of age-friendly services [2][4] Group 2: AI Technology Application - AI technology was utilized to create "younger version" photos for elderly participants, enhancing emotional resonance and illustrating the concept of "technology warming memories" [4][9] - The Silver Age Service Base aims to leverage AI to improve service quality for the elderly, with a focus on enhancing customer service through AI empowerment [4][9] Group 3: Safety Awareness and Education - Experts from Tencent emphasized the importance of safety during the Spring Festival, providing education on common scams, secure online payment practices, and shopping risks to help the elderly strengthen their online security [5][6] - Specific advice was given to verify recipient information before making transactions, especially during the high-frequency red envelope exchanges typical of the holiday season [6] Group 4: Participant Feedback - Elderly participants expressed appreciation for the practical knowledge gained, highlighting the importance of learning AI tools and fraud prevention techniques to enhance their digital independence and reduce reliance on family members [7][8] - Testimonials from participants reflected a positive impact on their confidence in using digital services, with many planning to share their newfound knowledge with peers [7][8] Group 5: Future Directions - The Silver Age Service Base plans to continue innovating in the application of AI for age-friendly services, expanding service offerings, and focusing on the psychological well-being of the elderly [9] - The initiative aims to create a more elderly-friendly digital ecosystem, contributing to the high-quality development of the silver economy in response to population aging [9]