PRADA(HK:01913) Sou Hu Cai Jing·2026-02-09 12:45Group 1 - The core viewpoint of the article highlights the high premium pricing of Prada's products, which is attributed to the perceived value rather than the cost, influenced by brand history, fashion impact, and marketing efforts [3] - Prada's recent product offerings include a stainless steel serving spoon available in limited stock at only two locations in China, with additional high-priced items like a cake spatula and serving fork [3] - For the nine months ending September 30, 2025, Prada Group reported a net revenue of €4.07 billion, an increase of 8.9% year-on-year, although retail sales for the Prada brand decreased by 2% at constant exchange rates, while Miu Miu saw a significant revenue increase of 41% [3] Group 2 - Retail sales in the Asia-Pacific region grew by 10.4% year-on-year, with a notable improvement in sales trends in mainland China during the third quarter [4] - The Americas market experienced a growth of 14.8%, continuing to accelerate in the third quarter [4] - The European market saw a growth of 6.3%, with stable local demand, while Japan and the Middle East recorded growth rates of 2.6% and 21.1%, respectively [4]