CM BANK(SH:600036) Xin Jing Bao·2026-02-10 01:12Core Viewpoint - The trend of banks increasing the threshold for free transaction notification SMS is driven by the need to manage operational costs and improve service efficiency, with many banks shifting to digital channels for notifications [1][5][6]. Group 1: Changes in SMS Notification Policies - Since 2025, multiple banks have raised the threshold for free transaction SMS notifications to between 100-500 yuan, with China Merchants Bank setting the threshold at 5000 yuan starting March 16, 2026 [2][3]. - Gansu Bank will stop sending SMS notifications for transactions below 200 yuan starting November 1, 2025, while Guangdong Huaxing Bank will cease notifications for transactions below 500 yuan from September 16, 2025 [3]. - Other banks, including Bank of China and Minsheng Bank, have also adjusted their SMS notification thresholds to 100 yuan or eliminated certain free services [3][5]. Group 2: Cost Management and Digital Transition - The rising costs of SMS services have become a burden for banks, prompting them to filter out small transaction notifications as part of refined cost management strategies [4][5]. - Banks are encouraging customers to use mobile apps and digital channels for notifications, which are more cost-effective and efficient compared to traditional SMS [1][6]. - The transition to digital channels is seen as a way to enhance customer engagement and reduce operational costs, with many banks promoting their app-based notification services [6][7]. Group 3: Customer Perspectives and Concerns - Some customers express that SMS notifications should remain a basic service, as they are more convenient and reliable compared to app notifications [6][7]. - There are concerns about the digital divide, particularly for older customers who may struggle with using mobile apps, suggesting that banks should maintain low-threshold SMS services for these groups [6][7].