“1.24风波”惹众怒，阅文为何又一次输了人心？

Core Insights - The article discusses the strategic challenges faced by the online literature platform, Yuewen, particularly in light of the recent "1.24 Incident" which highlighted the tensions between the platform and its core author community [1][6][10] - The platform's attempts to reform its recommendation mechanism have led to significant backlash from authors, revealing deeper issues of trust and strategic direction within the company [4][11][12] Group 1: Strategic Challenges - The "1.24 Incident" was triggered by a shift from a long-standing recommendation system to a new "traffic package intelligent distribution" model, which was met with criticism from authors regarding fairness and transparency [1][4] - The platform's management has faced accusations of being out of touch with the realities of authors' livelihoods, as evidenced by controversial statements from the editor-in-chief [3][6] - Historical issues, such as the "55 Suspension Festival" in 2020, have created a pattern of trust erosion between the platform and its authors, exacerbated by strategic inconsistencies and operational missteps [7][8][10] Group 2: Competitive Landscape - The rise of free reading platforms like "Tomato Novel" and "Seven Cats Novel" has posed a significant threat to Yuewen, as these competitors leverage ad-supported models and strong algorithmic recommendations to capture market share [11][12] - Yuewen's attempts to introduce free reading options have been hesitant and inconsistent, reflecting a struggle to balance its traditional paid model with the emerging free content trend [11][12] Group 3: Future Opportunities - The rapid development of AI video models presents a potential turning point for Yuewen, as the company aims to integrate AI into its content creation and IP development processes [13][14] - The CEO has outlined a strategic focus on "evergreen content, IP + AI, and globalization," indicating a shift towards leveraging technology to enhance operational efficiency and IP value [13][14] - The company's historical strength in IP management could be a key asset in navigating the current challenges, provided it can effectively adapt to the changing landscape [14]