Meta Platforms(US:META) Sou Hu Cai Jing·2026-02-10 02:44Group 1 - Meta is significantly increasing its investment in eyewear technology, with CEO Mark Zuckerberg stating that the sales of the company's eyewear devices tripled last year and predicting that most eyewear in the future will be AI glasses [1] - Meta's AI glasses will be featured in two advertisements during the Super Bowl, showcasing the Oakley Meta smart glasses with appearances by notable figures such as former NFL player Marshawn Lynch and director Spike Lee [1] - The average cost for a 30-second Super Bowl ad has risen to approximately $8 million, with some spots exceeding $10 million, indicating a substantial financial commitment from Meta for this advertising campaign [1] Group 2 - The total cost of the Super Bowl advertising includes not only the ad slot fees but also expenses for celebrity endorsements, music licensing, and production costs, which could add over $5 million to the overall expenditure [3] - Compared to Zuckerberg's large-scale investments in AI technology, the potential spending on Super Bowl ads is relatively minor, as Meta has invested billions in AI and expects capital expenditures to reach between $115 billion and $135 billion by 2026, nearly double last year's $72 billion [3] - The Super Bowl ads serve a dual purpose for Meta: not only to boost sales of smart glasses but also to communicate with investors, enhancing the company's innovative image and providing a more engaging experience than traditional press releases or earnings calls [3]