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Core Insights - The consumption demand for Moutai is increasing, reflecting the effectiveness of its market-oriented transformation, especially during the festive season [1][6] - The sales of Moutai have seen a significant boost, with daily customer traffic increasing by approximately 50% since the implementation of regular direct sales on the iMoutai platform [3][6] - The consumer base has diversified, with nearly 40% of new customers being attracted through iMoutai, including a notable rise in younger consumers and family users [3][6] Sales Performance - The iMoutai platform recorded 2.12 million orders in January, with 1.43 million of those being for Flying Moutai, indicating a strong demand [5][6] - Many distributors have reported that their quotas for January and February have been nearly sold out, with some starting to execute March quotas due to high demand [5][6] - A specific distributor noted a year-on-year sales increase of over 40% for Moutai products [5] Market Strategy - Moutai's market-oriented reforms have led to a more transparent pricing system, addressing consumer concerns about purchasing genuine products at reasonable prices [6][7] - The company has adopted a multi-dimensional collaborative model involving self-sales, distribution, and consignment, creating a win-win ecosystem for brands, channels, and consumers [6][7] - The product strategy includes a focus on core items like Flying Moutai while also expanding into premium and specialty products to cater to diverse consumer needs [7] Investor Confidence - The ongoing sales surge has positively influenced market expectations for Moutai, leading to increased investor confidence [8] - As of February 9, Moutai's stock price rose to 1,524.96 yuan, with its market capitalization reaching 2 trillion yuan, reinforcing its position as a key player in the consumer sector [8]