封面观酒丨推黄酒年轻化全国化，会稽山聘啤酒高管唐桂江为总经理

Group 1 - The core point of the article is the appointment of Tang Guijiang as the new general manager of Kuaijishan, which aligns with the company's strategy of youthfulness and national expansion [1][5][7] - Kuaijishan held its first temporary shareholders' meeting in 2026 on February 9, where the seventh board of directors was elected, including key members such as Chairman Fang Chaoyang and Vice Chairman Fu Zukang [1][5] - Tang Guijiang has extensive experience in the beer industry, having held various managerial positions at Budweiser and China Resources Snow Beer, which is expected to benefit Kuaijishan's marketing and management strategies [4][5] Group 2 - Kuaijishan, a leading company in China's yellow wine industry, reported a revenue of 1.631 billion yuan and a net profit of 196 million yuan in 2024, with a 14.12% year-on-year revenue growth in the first three quarters of 2025 [5][7] - The yellow wine industry is facing challenges related to aging consumer demographics and limited market scenarios, prompting Kuaijishan to innovate with products like sparkling yellow wine aimed at younger consumers [5][7] - The appointment of Tang Guijiang is seen as a strategic move to leverage his experience in channel management and marketing from the beer industry to accelerate Kuaijishan's national market expansion [5][7]