当“华米OV 耀”都不再满足于造手机

Core Viewpoint - The mobile phone manufacturers are shifting their focus towards the professional camera and handheld imaging device market, which was previously considered untouchable, indicating a significant transformation in the industry landscape [1]. Group 1: Market Dynamics - OPPO and vivo are the first to target the market dominated by DJI's Pocket series, which has become a standard for content creators and tourists seeking better image quality and stabilization than smartphones [2][4]. - vivo is developing a standalone Vlog camera aimed at competing directly with DJI's Pocket series, featuring a lightweight design and integration with its OriginOS for seamless editing and sharing [4][6]. - OPPO is also working on a new imaging product that may be part of its Find series, focusing on high-quality material collection while leveraging mobile processing power for editing and social sharing [8]. Group 2: Product Innovations - Xiaomi is pursuing a modular approach with a magnetic lens system that allows its smartphones to transform into high-quality cameras, potentially launching with the MIX 5 or 16 Ultra in 2026 [9][12]. - The magnetic lens module will enable users to attach a large optical module to their phones, enhancing photography capabilities while maintaining a lightweight design [13][15]. - Honor is taking a more radical approach by integrating a mechanical gimbal into its upcoming "Robot Phone," allowing for advanced stabilization and 360-degree tracking [17][19]. Group 3: Strategic Collaborations - Huawei is not developing a standalone Vlog camera but is collaborating with DJI for deeper integration of camera controls within its HarmonyOS, indicating a strategic focus on software rather than hardware [21][26]. - Huawei is also testing a square sensor for front cameras, aimed at optimizing social media content creation by allowing for maximum image capture regardless of phone orientation [23][24]. Group 4: Industry Trends - The year 2026 is seen as a pivotal moment for the smartphone industry, as manufacturers face diminishing returns on hardware improvements and are compelled to innovate through external devices or standalone products [27]. - The shift towards integrating advanced computational photography into traditional camera forms represents a significant challenge to established camera manufacturers, who have struggled to meet the demands of modern content creators [28][29].