Wangfujing(SH:600859) Bei Jing Shang Bao·2026-02-11 08:29Core Insights - Wangfujing Duty-Free officially opened its duty-free store at Beijing Capital Airport T2, marking its first presence in a major international hub in China [1][4] - The T2 project is seen as a strategic move to enhance the international consumption center in Beijing, with a focus on high customer spending and unique shopping experiences [3][7] Group 1: Business Strategy - The T2 duty-free store is part of Wangfujing Group's dual-driven strategy of "taxable + duty-free" and aims to expand into high-end consumer markets [4][8] - The store features a mix of popular categories including imported cosmetics, domestic and international beverages, travel goods, and electronics, catering to diverse consumer needs [4][8] Group 2: Competitive Advantage - The competitive edge of the T2 duty-free store lies in its precise product mix, unique brand experiences, and deep integration of omnichannel services, transitioning from traditional retail to value experiences [7] - The store emphasizes the introduction of domestic trendy products and cultural IP items, enhancing its appeal to consumers [4][7] Group 3: Future Developments - Wangfujing Group has been rapidly expanding its duty-free operations since obtaining a license in 2020, with plans for further projects in Harbin and Mudanjiang airports, filling gaps in Northeast China [8] - The collaboration between Wangfujing Group, Shougang Group, and Capital Airport Group aims to optimize store operations and innovate consumer experiences, promoting high-quality development in the airport duty-free sector [8]