打明牌：苹果赢得2025智能手机市场增量与存量竞争

Group 1 - Apple is the biggest winner in the global smartphone market in 2025, achieving a 20% market share and leading both the incremental and installed base competition [1][3][6] - The global smartphone market saw a 2% year-on-year increase in shipments, driven by strong demand in emerging markets and improved economic momentum [1][3] - Apple’s iPhone 17 series significantly contributed to its market share, with one in five new smartphones sold being an iPhone [1][3] Group 2 - In terms of active installed base, Apple holds a 25% share, making it the leader in the global active smartphone market, with over 1 billion active devices [3][10] - Apple and Samsung are the only two manufacturers with over 1 billion active devices, together accounting for 44% of the total active devices [3][10] - Apple's net increase in active devices in 2025 surpassed the total of its next seven competitors combined [5] Group 3 - The iPhone 17 series has been particularly successful in China, with over 10 million units activated for the Pro series and over 20 million for the entire series [9] - Apple's long-term software support and updates contribute to the longevity and value retention of its devices, enhancing user satisfaction and loyalty [10][12] - Apple's strategy of providing extensive software updates and support has created a positive cycle for its user base, encouraging repeat purchases and service revenue [13][15] Group 4 - Apple's service revenue reached $30.01 billion in Q4 2025, a 14% year-on-year increase, driven by its strong installed user base [15] - The smartphone market is entering a phase of slower growth, making the management of existing users increasingly important for manufacturers [16] - Other Chinese brands like Xiaomi, Vivo, OPPO, and Huawei also achieved significant milestones in active device installations, indicating a competitive landscape [16]