王府井免税北京首家机场店正式开业

Core Insights - Wangfujing Duty-Free officially opened its duty-free store at Capital Airport T2 terminal, marking its entry into the Beijing-Tianjin-Hebei international aviation hub and establishing a presence in the core duty-free market [1] - The store features popular duty-free categories such as perfumes, cosmetics, alcohol, digital products, and travel items, showcasing both international brands and local cultural products [1] - The opening of the airport store signifies the establishment of a comprehensive consumption loop from inbound first purchases, in-city repurchases, to outbound supplementary purchases [1] Group 1 - The store is located in the international transit area of T2 terminal and includes a variety of high-end products, with a focus on integrating supply chain and marketing resources to create competitive advantages [1] - In 2025, Beijing received 5.48 million inbound tourists, a 39% increase, and the airport's passenger throughput reached 70.76 million, with a year-on-year growth of 5% [1] - Wangfujing Duty-Free expects to continue sales growth in Beijing, driven by the recovery of international inbound tourism [1] Group 2 - Beijing has been approved as a pilot for international consumption environment construction, supporting the development of international consumer clusters and tax refund stores [2] - The T2 duty-free store has implemented multiple initiatives to enhance the shopping experience for inbound tourists, including multilingual payment platforms and plans to incorporate AI technology and cultural experiences [2] - The second phase of the store's opening will focus on creating a cultural zone for domestic brands, providing international travelers with exposure to Chinese local culture [2]