老字号知产保护被动变主动 护航IP出圈

Core Insights - The report highlights the challenges faced by time-honored brands, including complex historical ownership and weak trademark protection awareness, leading to frequent disputes in trademark authorization and confirmation [1][2] Group 1: Challenges and Issues - Time-honored brands are often victims of counterfeiting and malicious trademark registration, which negatively impacts their reputation and brand image [2] - A significant portion of intellectual property cases, over 50%, are trademark-related, with cases involving time-honored brands being particularly prominent [1][2] - Historical conflicts between registered trademarks and company names create ownership disputes, necessitating careful evaluation of brands with significant historical and cultural value [2] Group 2: Protective Measures and Recommendations - The Beijing Time-Honored Brand Association emphasizes the need for brands to shift from passive to proactive defense in intellectual property protection [1] - New regulations prohibit the use of time-honored brand names for newly established companies, which is seen as a positive step for brand protection [2] - The association plans to build a collaborative protection network involving various governmental departments to enhance enforcement and protection efforts against infringement [3]