第二届“中国之夜”活动在意大利米兰举行 蒙牛集团：搭平台聚合力 助力中国体育文化走向世界

Core Viewpoint - The second "China Night" event, hosted by Mengniu Group and guided by the Chinese Olympic Committee, aims to promote Chinese sports culture and the Olympic spirit while fostering international cultural exchange [2][3]. Group 1: Promotion of Sports Culture Exchange - The "China Night" event serves as a bridge for international sports culture exchange, having been held twice from the 2024 Paris Olympics to the 2026 Milan-Cortina Winter Olympics [3]. - Mengniu Group, as an Olympic global partner, embodies the Olympic motto of "Faster, Higher, Stronger - Together" by promoting health and nutrition through its products at the Olympic venues [3]. Group 2: Commitment to Sustainability - Mengniu Group and TCL Group launched the "Green Partnership Guardian Plan" to promote sustainable practices and contribute to global health [4]. - Since 2009, Mengniu has planted 98 million desert plants, transforming over 220 square kilometers of desert into a green oasis [4]. Group 3: Nutritional Support for Athletes - Mengniu Group provides high-quality dairy products, including whole milk, lactose-free yogurt, and butter, to support the nutritional needs of athletes at the Milan Winter Olympic Village [5][6]. - The products cater to diverse dietary requirements, ensuring athletes receive essential nutrients for high-intensity performance [6]. Group 4: Cultural Exchange through Art - The event featured performances that highlighted the beauty of cultural integration between China and Italy, including a rendition of Puccini's opera and traditional Chinese songs [7]. - A unique "China-Italy family banquet" showcased cultural elements from both nations, enhancing the event's cultural significance [7]. Group 5: Brand Storytelling and Global Presence - Mengniu's advertisement "Opening" emphasizes the brand's journey and commitment to excellence, showcasing its growth from a small company to a leading global dairy brand [9]. - The advertisement reflects the spirit of Chinese enterprises in the global economy, reinforcing Mengniu's role in promoting the Olympic movement and cultural exchange [9].