McDonald's(US:MCD) Zhi Tong Cai Jing·2026-02-11 23:48Core Viewpoint - McDonald's has achieved its fastest sales growth in over two years in the U.S. during the fourth quarter, driven by value meals appealing to cost-conscious consumers [1] Group 1: Financial Performance - McDonald's reported fourth-quarter revenue of $7 billion, a year-over-year increase of 9.5%, exceeding expectations by $160 million [1] - Adjusted earnings per share were $3.12, surpassing forecasts by $0.07 [1] - Comparable sales at existing U.S. restaurants grew by 6.8% year-over-year, marking the highest growth rate in 2023 [1] Group 2: Strategic Initiatives - The company aims to achieve a global target of 50,000 restaurants by the end of 2027, with an accelerating pace of new openings [1] - McDonald's has focused on re-establishing its position as an affordable dining option post-pandemic, with successful initiatives including value menu items and meals priced as low as $5 [1] Group 3: Marketing and Consumer Engagement - CEO Chris Kempczinski noted that a focus on affordability has improved customer traffic in the fourth quarter [2] - Successful marketing campaigns, including the reintroduction of the "Monopoly" game and the "Grinch" themed meal, contributed to increased customer spending [2] - The "Grinch" meal performed exceptionally well, leading to the highest sales day in the company's history [2] Group 4: Competitive Landscape - Despite challenges, McDonald's is gaining market share as consumers adjust their spending habits due to rising costs [3] - Competitors like Yum Brands and Chipotle have also reported strong sales, with Taco Bell's low-priced menu items gaining popularity [3]