156万银发族用千问体验“一句话点外卖”

Core Insights - The "Qianwen App" launched a promotional campaign called "Spring Festival 3 Billion Free Orders," which resulted in users making 4.1 billion requests for assistance and over 120 million orders completed by AI within six days [1] - The campaign significantly boosted consumption, particularly in county-level cities, with nearly half of the orders coming from these areas, and 1.56 million elderly users trying food delivery services for the first time [1][2] Group 1 - The AI technology has enhanced consumer experience and stimulated new consumption vitality across various demographics and city tiers [1] - The "Milk Tea Free Order" promotion gained traction on social media, leading to a surge in instant retail orders for snacks, beverages, and other holiday goods [1] - Retail orders for items such as hair dye products, gift flowers, and emergency baby supplies saw over a tenfold increase since the campaign's launch [1] Group 2 - The convenience of AI-enabled "one-sentence food delivery" has allowed the elderly demographic to benefit from digital consumption [2] - Among users in county areas utilizing AI for shopping, nearly 10% are aged 50 and above, indicating a growing trend of older consumers engaging with digital retail [2]