TENCENT(HK:00700) 3 6 Ke·2026-02-12 12:56Core Insights - The 2026 Spring Festival has transformed into a battleground for Chinese AI giants competing for "mobile entry points," with a focus on efficiency and the implementation of intelligent agents [1] - Morgan Stanley's report highlights an unprecedented wave of flagship model releases in the Chinese internet and AI sector, marking a shift from individual model performance to the rapid conversion of "technical spillover" into consumer-grade products [1][9] - DeepSeek remains the focal point of market attention, with potential cost reductions in inference that could shift AI from standalone apps to embedded applications in high-frequency platforms like WeChat [1][12] Group 1: Competitive Landscape - The Spring Festival release season is crowded, with ByteDance leading by unveiling three models: Seedance 2.0, Seedream 5.0, and Doubao 2.0, with Seedance 2.0 showing signs of becoming a "hit" [2] - Alibaba is set to launch Qwen 3.5 in mid-February, supported by a 3 billion yuan incentive plan to attract users [3] - Zhiyu released GLM-5 on February 11, expanding its parameter scale from 355 billion to 744 billion [4] - DeepSeek's V4 version is expected to be released in mid-February, focusing on improvements in encoding and handling long prompts [6] Group 2: Market Dynamics - The simultaneous release of multiple models may lead to a "winner-takes-all" scenario, where underperforming models face significant disadvantages [9] - The Spring Festival window is characterized by scarce attention, making it crucial for labs to present credible flagship updates to remain relevant [11] - DeepSeek's potential release could yield significant "platform economic benefits," with its new technology aimed at improving efficiency without heavy computational upgrades [11] Group 3: Implications for Major Players - Tencent is projected to be the biggest beneficiary of DeepSeek's potential new releases, as it integrates third-party model capabilities into its high-frequency communication platforms [13][14] - Stronger models could enhance user experience for Alibaba and Baidu, but a price war initiated by DeepSeek could pressure the entire industry's API services [15] - Vertical giants like Ctrip, Beike, and Kuaishou stand to benefit from powerful open-source models that lower technical barriers and accelerate product iteration [15] Group 4: Future Outlook - The upcoming large-scale user testing during the Spring Festival will serve as a critical test for the reliability and performance of consumer-grade AI applications [17] - Morgan Stanley maintains a bullish outlook on model developers Zhiyu and MiniMax, with target prices set at 400 HKD and 700 HKD respectively, based on projected earnings by 2030 [18][19] - The valuation logic is shifting towards economic benefits, focusing on stronger willingness to pay and higher API workload retention rates as model capabilities approach global frontiers [19]