加价不加量，可口可乐“负重”前行

Core Insights - Coca-Cola's 2025 financial report reveals stagnant global unit case volume despite a 4% price increase, indicating a shift in market dynamics [2][4] - The company reported a revenue of $11.82 billion for Q4 2025, falling short of the $12.03 billion market expectation, primarily due to a 65% decline in North American operating income influenced by a $960 million impairment related to the BodyArmor acquisition [4] - The company's strategy of "volume and price growth" has failed, marking the first instance of zero volume growth in a decade [4][5] Financial Performance - Coca-Cola's total revenue for 2025 reached $47.9 billion, reflecting a 2% year-over-year increase, with organic revenue growth of 5% [4] - The global unit case volume growth rate was recorded at 0%, with all revenue growth attributed to price increases [4] - In the Asia-Pacific region, Q4 net revenue dropped by 7% and operating profit fell by 36%, highlighting core business weaknesses [5] Market Challenges - The rise of domestic brands like Nongfu Spring and Dongpeng Beverage poses significant external pressure on Coca-Cola [6] - Nongfu Spring reported a revenue of 25.62 billion yuan in H1 2025, a 15.6% increase, while Dongpeng Beverage achieved a revenue of 16.84 billion yuan in the first three quarters, growing by 34.13% [7] - The emergence of low-cost snack retail stores is disrupting traditional pricing strategies, complicating Coca-Cola's market positioning [7] Industry Context - The overall fast-moving consumer goods (FMCG) sector is experiencing collective anxiety, with the Chinese carbonated beverage market size declining by 2.6% in 2025 [8] - Coca-Cola has invested in upgrading five production bases in China over the past three years, which may support future growth opportunities [8]