Group 1 - The core focus of the company is to enhance consumer experience during the Spring Festival by launching various themed activities and promotions across its brands, including Xiabuxiabu, Coucou Hotpot, and Xiniupai [1] - Xiabuxiabu has initiated a "Gathering in One Pot, Fortune Comes Soon" theme event from January 27 to the fifteenth day of the lunar new year, offering member benefits and a lottery for those who meet certain spending thresholds [1] - The company has also launched a social media campaign starting February 1, allowing customers to participate in a check-in activity for a chance to win a Doraemon toy, thereby increasing brand visibility [1] Group 2 - To ensure service quality and employee rights during the Spring Festival, the company has implemented operational measures, including flexible scheduling and additional benefits for employees who remain on duty [2] - The company has prepared for logistics challenges by increasing inventory of core ingredients and signing backup logistics partners to ensure smooth operations during peak periods [2] - The new brand Xiniupai has opened its first store in Beijing on February 6, coinciding with the festive season, and is offering special meal packages that maintain a price point around 100 yuan per person, balancing quality and experience [2]
呷哺呷哺集团全品牌打造春节用餐新体验