Group 1 - The core viewpoint of the article is that NetEase Cloud Music is currently navigating challenges, with a decline in revenue but an increase in adjusted net profit due to tax asset recognition [2][3][4] Group 2 - In 2025, NetEase Cloud Music's revenue decreased by 2.4% year-on-year to 77.59 billion yuan, while adjusted net profit increased by 68.2% to 28.60 billion yuan, primarily due to the recognition of deferred tax assets [2] - The decline in revenue is attributed to a restructuring of the business, with online music service revenue growing by 12.0% to 59.94 billion yuan, driven by a 13.3% increase in subscription revenue [3] - The social entertainment services and other revenue fell by 32.0% to 17.65 billion yuan, mainly due to the closure of the live streaming feature after a version update in late 2024 [3] Group 3 - Cost-cutting measures contributed to the increase in net profit, with sales expenses decreasing by 33.2% to 4.09 billion yuan, reflecting a more cautious approach to advertising and promotion [4] - Management expenses decreased by 4.4%, and R&D expenses fell by 2.3% due to improved resource utilization and a focus on core products and AI capabilities [4] Group 4 - NetEase Cloud Music maintains a relatively stable market position, having introduced K-POP labels and expanded its content library, with over 1 million registered independent musicians and more than 5.6 million uploaded tracks by the end of 2025 [5] - The platform's user scale and activity increased, with a DAU/MAU ratio above 30% and an increase in average daily listening time on mobile [5]
网易云音乐，营收为何下滑？丨消费参考