Core Viewpoint - NetEase Cloud Music is navigating challenges with a revenue decline while achieving significant profit growth due to cost-cutting measures and tax asset recognition [1][2]. Group 1: Financial Performance - In 2025, NetEase Cloud Music reported a revenue decline of 2.4% year-on-year to 7.759 billion yuan [1]. - The adjusted net profit for the same year was 2.860 billion yuan, a substantial increase of 68.2%, primarily driven by the recognition of deferred tax assets amounting to 747 million yuan [1]. - Excluding the tax asset impact, the adjusted net profit was approximately 2.1 billion yuan [1]. Group 2: Revenue Breakdown - Online music service revenue grew by 12.0% year-on-year to 5.994 billion yuan, with subscription revenue increasing by 13.3% to 5.053 billion yuan, driven by membership growth [1]. - Conversely, revenue from social entertainment services and other sources fell by 32.0% to 1.765 billion yuan, mainly due to the closure of the live streaming feature after a 2024 update [1]. Group 3: Cost Management - Sales expenses decreased by 33.2% to 409 million yuan, reflecting a more cautious approach to promotions and advertising [2]. - Management expenses fell by 4.4%, and R&D expenses decreased by 2.3%, attributed to improved resource utilization and a focus on core products and AI capabilities [2]. Group 4: Market Position and User Engagement - NetEase Cloud Music maintained a relatively stable market position, introducing K-POP labels and enhancing its content library with over 1 million registered independent musicians and more than 5.6 million uploaded tracks by the end of 2025 [2]. - The platform's user scale and engagement improved, with a DAU/MAU ratio exceeding 30% and an increase in average daily listening time on mobile [2].
网易云音乐，营收为何下滑？