XIAOMI(HK:01810) Sou Hu Cai Jing·2026-02-11 23:10Core Viewpoint - The wedding organized by Xiaomi car owners in Kaijiang has garnered significant attention, showcasing the brand's influence and user loyalty, while also benefiting the local tourism industry [11][12]. Group 1: Event Overview - A Xiaomi car owner from the post-00s generation invited fellow Xiaomi car owners to his wedding, aiming to create a remarkable Xiaomi car convoy [3]. - Over a hundred Xiaomi cars arrived from various regions, including local owners and those from Chongqing, Guangdong, and Shaanxi, leading to a shortage of hotel accommodations in Kaijiang [5]. - The wedding featured a grand procession with a lead car symbolizing "eternal companionship," followed by hundreds of SU7 and YU7 vehicles, creating a spectacular scene [7]. Group 2: Brand and Local Impact - Xiaomi's founder Lei Jun publicly congratulated the couple during a live stream, enhancing the event's visibility and emotional appeal [9]. - The local tourism department capitalized on the event by providing gifts and promoting local attractions to the attending Xiaomi car owners, increasing the wedding's festive atmosphere [9]. - The event is seen as a successful "out-of-the-box" initiative, highlighting the enthusiasm and unity of Xiaomi car owners while boosting Kaijiang's profile and related industries [11]. Group 3: Market Reaction - Following the wedding, Xiaomi's stock price increased by two yuan, indicating a positive market response to the event and reflecting its impact [12].