吃穿住行皆讲究，宠物年货向“拟人化”演进

Core Insights - The pet market during the Spring Festival has evolved significantly, with a shift towards "humanized" consumption, focusing on quality and diversity in food, clothing, and services for pets [1] Pet New Year Dinner - Pet New Year dinners have become a standard for many pet-owning families, with social media buzzing with inquiries and recommendations for pet meal options [2] - Prices for pet New Year dinner packages range from 150 to 300 yuan, with some offerings resembling gourmet human meals [2] - The demand for these meals has surged, with many businesses reporting full bookings weeks in advance [2][4] Pet Clothing and Accessories - The trend of dressing pets in new outfits for the New Year has gained popularity, with a reported 330% increase in demand for pet clothing [5] - Pet owners are increasingly purchasing themed accessories and outfits, reflecting a desire to include pets in family celebrations [6][7] Pet Boarding Services - The demand for pet boarding services has increased significantly, with a 46% month-on-month rise in January, particularly for dogs [8] - Many pet boarding facilities are fully booked ahead of the holiday, indicating a strong market for these services [8] Pet Travel and Equipment - There is a growing trend of pet owners wanting to travel with their pets, supported by improvements in transportation services, including pet-friendly train and airline options [11][12] - The market for pet travel equipment has seen substantial growth, with specific products like car seat covers and GPS trackers experiencing significant sales increases [12]