XIAOMI(HK:01810) 3 6 Ke·2026-02-13 12:57Core Viewpoint - The new generation of Xiaomi SU7 is set to be released in April, with pre-sales already initiated, indicating Xiaomi's confidence in the vehicle despite a price increase compared to the previous model [1][4][20]. Group 1: Product Features and Upgrades - The new SU7 features enhancements in range, chassis, and safety, with a pre-sale price that is higher than the current model, suggesting a shift away from the "more for less" strategy [4][20]. - Key upgrades include a redesigned door handle with a mechanical emergency structure for improved safety, and a significant increase in the use of soft-touch materials in the interior for enhanced comfort [12][16]. - The new model's aesthetic appeal is highlighted by features such as a new 21-inch wheel design and a distinctive Capri Blue color, which are expected to attract consumers [8][12]. Group 2: Market Reception and Consumer Sentiment - The reception at Xiaomi's Guangzhou store has been positive, with a mix of potential buyers expressing interest in both the new model and comparisons to the old one, indicating a strong market presence [21][34]. - There is a noticeable divide in consumer perception; some potential buyers appreciate the quality upgrades, while others are skeptical about the price increase given the similarities in appearance to the previous model [26][30]. - The shift in strategy reflects a broader trend in the electric vehicle market, where consumers are increasingly valuing quality and experience over just price and specifications [30][35].