地平线来了新总裁，朱威如何带团队冲刺商业化？

Core Viewpoint - Horizon has announced a strategic partnership with CATL's subsidiary, Times Intelligent, which signifies a significant collaboration in the automotive technology sector, particularly in smart driving and battery systems [1][12]. Group 1: Strategic Partnership - The partnership involves Times Intelligent providing its Rock Solid chassis products and technology, which enhances battery integration efficiency and allows for concurrent development with vehicle body and smart driving modules [13]. - Horizon will contribute its full-scene assisted driving products and solutions, including the recently launched Horizon HSD, marking a significant step in automotive intelligence [13][14]. - This collaboration is expected to help both companies reduce costs and improve competitiveness in the industry [14]. Group 2: Leadership Changes - Zhu Wei has been appointed as the new president of Horizon, previously serving as the executive president at CATL, indicating a strategic shift towards commercialization [3][19]. - The former president, Chen Liming, will transition to the role of vice chairman, focusing on major strategic decisions and governance improvements [3][19]. - Zhu Wei's extensive experience in sales and partnerships within the electric vehicle sector is anticipated to accelerate Horizon's market penetration and enhance its operational capabilities [16][19]. Group 3: Market Position and Challenges - Horizon has achieved a market share of approximately 46% in the ADAS market as of the first half of 2025, becoming the first domestic brand to exceed a cumulative shipment of 10 million smart driving chips [22]. - Despite this success, Horizon faces challenges such as increasing competition, price wars, and dependency on major clients, with 71.8% of its revenue in 2024 coming from its top five clients [28][29]. - The company is also under pressure to innovate and reduce costs, as competitors are rapidly advancing in technology and pricing strategies [24][31]. Group 4: Future Outlook - Horizon aims to expand its presence in the international market, leveraging Zhu Wei's experience to navigate competitive landscapes against global giants like Qualcomm and NVIDIA [18][31]. - The company has set ambitious goals for the next few years, including a target of producing 10 million HSD units and significantly enhancing smart driving capabilities in urban environments [34]. - To achieve these objectives, Horizon will need to invest in research and development, streamline costs, and accelerate the commercialization of its products [34].