超3600亿元，欧莱雅业绩创新高

2025年前三季度在中国市场恢复增长的欧莱雅集团，全年业绩表现如何？ 从目前多家国际美妆集团披露的2025年财报数据来看，欧莱雅集团仍稳居国际美妆TOP1，且目前榜单席位趋于稳定，仅雅诗兰黛、宝洁席位发生变动。 | | 2024 | | 2025 | | | --- | --- | --- | --- | --- | | | €m | % sales | €m | % sales | | Sales | 43,486.8 | 100.0% | 44,052.0 | 100.0% | | Cost of sales | -11,227.0 | 25.8% | -11,313.4 | 25.7% | | Gross profit | 32,259.8 | 74.2% | 32,738.6 | 74.3% | | R&l expenses | -1.354.7 | 3.1% | -1,380.6 | 3.1% | | Advertising and promotion | -14.008.9 | 32.2% | -14.177.8 | 32.2% | | Selling, general and administr ...