飞天茅台价格全线上涨，好起来了→

Price Trends - The wholesale reference price for the 2026 Flying Moutai has increased by 35 yuan to 1590 yuan per bottle, while the scattered bottle price has risen by 20 yuan to 1570 yuan per bottle [1] - The 2025 Flying Moutai original box price has also increased by 35 yuan to 1600 yuan per bottle, and the scattered bottle price has gone up by 20 yuan to 1580 yuan per bottle [3] - The 2024 Flying Moutai original box price has surged by 50 yuan to 1750 yuan per bottle, with the scattered bottle price increasing by 5 yuan to 1615 yuan per bottle [3] Market Dynamics - The recent price increases for Moutai are attributed to the approaching year-end and the surge in demand for gifting during the Spring Festival, which is a peak time for sales of high-end liquor [5] - Historical trends indicate that Moutai prices typically rise in the month leading up to the Spring Festival and remain elevated for about a week after the holiday [5] Consumer Insights - The iMoutai platform has attracted 2.7 million new registered users within just 9 days, indicating a significant interest from younger consumers [7] - Young consumers, previously deterred by high prices, are now engaging more with Moutai through the iMoutai platform, which provides better access and understanding of the product [9] - Analysts note that despite a large daily supply, the persistent demand indicates a resilient real consumption need for Moutai [9] Strategic Moves - According to research, the company's strategy of tightening purchase limits and maintaining guided pricing aims to establish a stable direct-to-consumer channel, curbing speculation and revealing genuine consumer demand [10]