ANTA SPORTS(HK:02020) Sou Hu Cai Jing·2026-02-15 20:12Core Insights - Anta has emerged as the third-largest sports brand globally, following Nike and Adidas, marking a significant shift in the industry landscape [1] Group 1: Company Overview - Anta, originating from Jinjiang, Fujian, has expanded its portfolio to include brands like FILA, Descente, and Arc'teryx, dominating both retail spaces and outdoor equipment markets [3] - The company has invested heavily in a new global retail headquarters in Shanghai, strategically located near the National Exhibition and Convention Center [3][9] Group 2: Headquarters Design and Functionality - The headquarters features a unique design by NBBJ, embodying Anta's brand spirit of "never stop" with a core concept of "healthy work, ten thousand steps connected" [5] - The main building is designed in the shape of a "track," with a circular walking path on each floor, promoting an active work environment [5][7] - The complex includes multiple buildings serving different functions: a flagship store, office spaces for global retail teams, and a boutique hotel for business partners [7][9] Group 3: Strategic Growth and Acquisitions - Anta's growth strategy has involved significant acquisitions, including the purchase of FILA's China operations in 2009 and the €46.6 billion acquisition of Amer Sports in 2019 [14][16] - Recently, Anta announced a €1.5 billion acquisition of a 29.06% stake in Puma, becoming its largest single shareholder, further expanding its brand portfolio [16] - The company's revenue reached 70.826 billion yuan in 2024, with the overall scale surpassing 100 billion yuan for the first time, making it the third sports goods group to achieve this milestone [16] Group 4: Market Expansion and Brand Positioning - Anta is rapidly expanding its global store network, particularly in Southeast Asia, with plans to open over 1,000 stores in the next three years [16] - The company's overseas business revenue saw a year-on-year increase of over 150% in the first half of 2025, reflecting its aggressive market penetration strategy [16] - Anta has risen to the fourth position in the global brand value rankings, showcasing its growing influence in the sportswear industry [16]