消费主义打败民族主义，这是中国消费者身份的理智回归

Core Viewpoint - Post-pandemic, consumerism in China is overtaking nationalism, with consumers focusing more on quality and value rather than national origin, despite ongoing diplomatic tensions with Japan and the U.S. [2] Group 1: Consumer Behavior Changes - The rise of consumerism over nationalism is evident as consumers prioritize quality, cost-effectiveness, and emotional value in their purchasing decisions [2][8] - The younger generation and urban middle class are increasingly making purchasing decisions based on rationality rather than nationalism, indicating a shift in consumer identity [8][21] - The demand for affordable luxury products has surged, with brands like Xiaomi thriving by offering high-quality products at reasonable prices [20][21] Group 2: Impact of Diplomatic Tensions - Recent diplomatic disputes between China and Japan have not led to widespread boycotts of Japanese products, as seen in the sales growth of Toyota and Sushi restaurants [9][12] - Despite official warnings against travel to Japan, many consumers continue to visit, showing a disconnect between government sentiment and consumer behavior [9][12] - The success of Japanese brands in China, such as Toyota and Sushi restaurants, highlights the diminishing impact of nationalism on consumer choices [9][12] Group 3: Cultural Influence - American cultural products remain popular among Chinese consumers, with Disney's "Zootopia 2" achieving record box office success in China, indicating that cultural ties can transcend political tensions [14] - The appeal of brands like Ralph Lauren is growing among urban consumers, who value quality and brand image over nationalistic sentiments [16] Group 4: Emotional Consumption Trends - Emotional consumption is becoming a significant trend, as consumers seek products that provide emotional comfort and align with their lifestyles, regardless of the brand's origin [21] - The shift towards emotional consumption reflects a broader societal change, where consumers are less influenced by nationalist sentiments and more by personal values and experiences [21]