Group 1: Travel Trends During Spring Festival - A significant travel surge was observed during the Spring Festival, with a 38% increase in civil aviation travel compared to the same period last year [1] - The average hotel price during the festival period rose by over 30% compared to the pre-festival period, with some popular tourist cities seeing prices double [1] - The trend of "returning home for reunion, then departing for vacation" has led to a notable increase in hotel bookings near famous scenic spots and shopping districts [1] Group 2: Popular Destinations and Experiences - Cities like Shantou, Fuzhou, and Taiyuan emerged as top destinations for unique cultural experiences, with a 358% increase in searches for "year flavor" on travel platforms [3] - The popularity of traditional customs and immersive experiences in places like Taiyuan and Fuzhou contributed to their high tourist traffic, with Fuzhou's Sanfang Qixiang entering the top 10 popular scenic spots [6][7] - Classic destinations such as Beijing, Chengdu, and Harbin continue to attract significant tourist numbers, maintaining their status as primary travel hubs during the festival [10] Group 3: Short-Distance and International Travel - Short-distance international travel saw a resurgence, with Southeast Asian cities becoming popular due to favorable visa policies and pleasant weather [12] - The top 10 international travel destinations during the festival included Bangkok, Kuala Lumpur, and Singapore, with a focus on culturally rich areas [13] - A significant portion of travelers opted for 4-5 day international trips, balancing traditional customs with the desire for foreign vacations [13]
同程旅行：“分段式过年”火爆，节中民航出行热度较去年春节同期提升38%