数字新广货全球出圈，三七互娱让广府文化“赛博过年”

Core Viewpoint - The article highlights the transformation of the gaming industry, particularly through the integration of AI technology, exemplified by the company 37 Interactive Entertainment, which is leveraging AI to enhance game development and cultural exportation [3][6][12]. Group 1: Company Overview - 37 Interactive Entertainment is a digital cultural enterprise based in Guangzhou, known for its game "Call Me the Chief," which merges traditional Chinese culture with modern gaming experiences [3][5]. - The company is shifting from a "user acquisition" strategy to a "technology-driven" approach, focusing on building a robust AI infrastructure that enhances its competitive edge in the gaming industry [5][11]. Group 2: AI Integration - The company has developed the "Xiao Qi Model," an industry-level AI infrastructure that enhances game production efficiency by integrating multi-modal understanding and generation capabilities [6][10]. - The AI capabilities have significantly improved operational efficiency, with AI-assisted 2D art assets accounting for over 80% and 3D assets over 30% of total production [6][10]. Group 3: Cultural Export and Localization - All games under 37 Interactive Entertainment have integrated AI-driven customer service, with AI localization covering 85% of overseas games in 18 languages, achieving a 95% accuracy rate [7][12]. - The company is transforming cultural export from merely selling products to providing comprehensive content production and operational capabilities, facilitated by AI [12][13]. Group 4: Industry Impact and Future Directions - 37 Interactive Entertainment is investing in various AI-related companies, creating a complete closed loop from computing power to AI applications, thereby strengthening its market position [11]. - The company emphasizes the importance of cultural depth in its games, ensuring that AI enhances rather than dilutes the cultural narrative, aiming for a deeper connection with global audiences [15].