同程旅行春节盘点：米兰等意大利城市春节酒店预订热度同比增长超200%

Core Insights - The 2026 Spring Festival holiday has shown a significant increase in tourism, with many popular scenic spots experiencing high demand and ticket shortages, highlighting a robust travel consumption trend [1] Group 1: Regional Tourism Trends - Guangdong has emerged as a top destination for traditional "New Year flavor" tourism, with hotel bookings in places like Shantou increasing by over 80% year-on-year [4] - The top ten popular destinations for traditional "New Year flavor" tourism include Shantou, Fuzhou, Beijing, and others, showcasing a strong regional competition for attracting tourists [2][4] - Fuzhou's "Come to Fuzhou for a Happy New Year" campaign featured over 1800 events, covering various themes such as traditional customs and cultural tourism [4] Group 2: Ice and Snow Tourism - There is a strong demand for ice and snow tourism during the Spring Festival, with Harbin and Changbai Mountain being popular destinations [5] - Indoor ski resorts have become a new hotspot for ice and snow tourism, with several newly opened large indoor ski facilities gaining popularity [7][8] Group 3: Local and Reverse Travel Trends - "Return home travel" has become a significant trend, with local bookings in midwestern cities exceeding 60%, indicating a strong preference for local tourism during the holiday [9] - The "reverse New Year" trend has also contributed to increased travel to major cities like Beijing and Shanghai, with flight bookings from midwestern cities rising by nearly 40% [9] Group 4: County-Level Tourism Growth - Several county-level destinations have seen hotel booking increases of over 400%, driven by rich traditional customs and local attractions [10] - Notable county destinations include Huangshan's Yi County and Guilin's Yangshuo County, which have attracted significant tourist interest due to their cultural offerings [10] Group 5: International Travel Demand - There has been a notable surge in long-distance outbound travel, particularly to European destinations like Italy, with hotel bookings in cities like Milan increasing by over 200% [12][13] - The Winter Olympics in Milan has further boosted travel interest, with families combining event attendance with sightseeing in historical cities [13]