Group 1 - The report indicates a significant surge in inbound tourism during the Year of the Horse, with overseas visitors using WeChat to bind international bank cards for offline transactions, resulting in a daily average increase of over 100% in users accessing mini-programs for inbound tourism [1] - The medical beauty sector saw a remarkable increase in transaction amounts, doubling year-on-year, making it one of the fastest-growing industries for foreign cardholders [1] - WeChat Pay has expanded its support to 12 countries and regions with 29 overseas wallets, with transaction counts during the Spring Festival increasing by over 28% year-on-year [1] Group 2 - In outbound tourism, destinations with "Horse" in their names experienced heightened interest, with Malaysia and the Maldives seeing offline transaction amounts increase by 131% and 186% respectively [1] - Malaysia's mini-program transaction amounts during the Spring Festival grew by over 140%, while global mini-program transaction amounts increased by over 65% during the holiday [1] - Driven by the Winter Olympics, Italy's mini-program transaction amounts surged by over 190%, making it the fastest-growing destination in terms of transaction counts during the Year of the Horse Spring Festival [1] Group 3 - The Year of the Horse Spring Festival is referred to as the "longest Spring Festival holiday in history," with the report attributing the sustained increase in consumption to the extended holiday period [1] - WeChat Pay transactions related to travel and entertainment saw growth rates exceeding 20% during the Spring Festival [1]
微信春节数据报告:医疗美容成外卡游客消费增速最快行业之一