滑雪成广东过年休闲新潮流

Core Insights - The article highlights the growing popularity of skiing as a leisure activity in Guangdong during the Spring Festival, with indoor ski resorts attracting significant visitor numbers and transforming the ice and snow experience into a broader consumption scenario [1][3][4] Group 1: Visitor Trends and Statistics - Shenzhen Huafa Qianhai Ice and Snow World recorded an average of 6,000 visitors per day during the Spring Festival, indicating a strong interest in skiing among tourists from nearby cities [1][3] - The ice and snow industry in China is projected to grow from 3,647 billion yuan in 2016 to 9,800 billion yuan by 2024, with an annual growth rate of 21.09% [3] - The 2024-2025 ice and snow season is expected to see consumer participation and related spending exceed 1,875 billion yuan, representing a growth of over 25% compared to the previous season [3] Group 2: Economic Impact and Development - Guangdong has established over 30 ice and snow venues, positioning itself as a leader in the national ice and snow tourism market [4] - The "one-hour ice and snow economic circle" in the Guangdong-Hong Kong-Macao Greater Bay Area is emerging, linking local and international tourism resources [5][6] - The integration of ice and snow venues with surrounding tourism resources is enhancing regional economic development and attracting international brands and events [6] Group 3: Innovations and Consumer Experience - The ice and snow venues are exploring diverse business models, including high-end customized services and "ice and snow+" integrated experiences [7][8] - New consumer trends indicate a demand for social and engaging skiing experiences, leading to the introduction of AI ski helmets for team communication and simplified entry-level skiing experiences [8][9] - Partnerships with local hotels and travel agencies are creating bundled products, such as "snow tickets + accommodation" packages, catering to the growing interest in short-term vacations and family leisure [10][11]